🏷️Marketing

In many ways, our marketing strategy relies on the quality of the product. The success of our product depends on the user experience when interacting with Hotel of Secrets. Therefore, we pay great attention to the quality of our metaverse and strive to make it such that it has a high degree of virality, in other words, that people recommend it to friends and discuss it.

To achieve this, we are as focused as possible on getting feedback from users from the first months of development. We conduct research and polls on social networks on the subject of what functionality users would like to see in the first place.

We also see that projects of this level develop organically - upon reaching a critical mass of users, growth occurs naturally due to the fact that as the audience grows, the attractiveness of the platform itself grows.

In order to reach a critical mass of users, after the completion of the development of the beta version, we will conduct a large-scale advertising campaign. There are a large number of restrictions in the world related to the advertising of sexual topics, but we will use all possible ways of advertising:

• advertising on porn sites;

• advertising using opinion leaders working in the sexual services market (porn actresses, sexologists, OnlyFanc actresses, etc.);

• advertising on any video platforms that allow the placement of our topics;

• active presence in social networks - Telegram, Twitter, Instagram, Youtube, Reddit, etc.;

• advertising on various darknet resources

We will monitor the performance of all advertising sources and optimize advertising campaigns.